We all think we know what Alzheimer’s is, but do we really understand its impact? ‘Sentir Alzheimer’ is more than just a campaign: it is an emotional journey that invites us to see the disease through the eyes of those who suffer from it and those who live with it every day.

Designed to raise awareness and funds, this campaign connects deeply with patients and their families, revealing the true face of Alzheimer’s and shattering the myths that surround it. Through powerful images, personal stories and symbolic products such as a disappearing calendar and an ‘unusable’ diary, the fragility of memory is brought to light. The heart of the campaign is a booklet with 14 real stories of people living with Alzheimer’s, told through the objects that meant the most to them. ‘Sentir Alzheimer’ (Feeling Alzheimer’s) is not just about raising funds; it is about feeling, understanding and sharing the reality of a disease that affects us all.

When designing the website, I wanted it to be immersive and impactful. I divided it into three sections: an introduction to the campaign, real stories from Alzheimer’s patients shared by their families, and an e-commerce section for donations.

To truly convey the experience of Alzheimer’s, I added a feature where information starts to fade if there’s no interaction within five seconds, mimicking the ‘blanking out’ people with Alzheimer’s often feel. I also included a special touch—playing the favorite music of the patients as users navigate the site. My goal was to make the website not just informative, but an emotional experience that connects users more deeply with the cause.

Once on the website, visitors can purchase items created with a deeper meaning. I designed a collection of T-shirts, caps, and mugs, each representing everyday struggles that people with Alzheimer’s experience, but we often take for granted.

For example, one T-shirt asks about remembering something as simple as your favorite flower. A cap invites others to tell you your name—a seemingly odd request, but a real challenge for someone with Alzheimer’s. A mug highlights the confusion in performing routine tasks, like realizing you need a cup to make coffee. These items help illustrate the hidden difficulties of living with the disease.

I designed a simple notebook and an agenda, each with a deeper message about memory loss. The notebook features 40 blank pages, with a phrase at the top: “Here will always remain the ideas that will never be forgotten.” As the pages are used, the phrase fades until only “will be forgotten” remains, symbolizing the gradual decline Alzheimer’s patients face.

The agenda starts with reflections on how the disease affects daily life, such as sleep and mood. Like the notebook, it fades over time, and includes small quotes that prompt reflection on the impact of Alzheimer’s, both on the patient and their loved ones.

Through this project, I learned that while Alzheimer’s may cloud memories, the essence of a person often lingers in the objects they loved. I collected 14 heartfelt stories from families, each paired with a cherished object that tells a part of their loved one’s story. Each page in the book offers a glimpse into these personal connections, with photographs that playfully zoom, distort, and repeat to show how Alzheimer’s shifts our perception. 

Music plays a powerful role as well; it’s touching to see how patients can still remember and sing along to their favorite songs, even as other memories slip away. This project captures the enduring connection between people and their treasured belongings, illustrating the profound and multifaceted experience of living with Alzheimer’s.

The ‘Sentir Alzheimer’ campaign was my personal way of raising awareness about the emotional and cognitive challenges faced by those living with Alzheimer’s. From the beginning, my goal was to make people truly feel the impact of the disease, not just understand it as memory loss. The campaign started with powerful posters designed to evoke emotions like confusion and disorientation—mirroring the daily reality of patients. These visuals, intentionally bold and unsettling, were created to make people stop, reflect, and question their assumptions about Alzheimer’s, sparking a deeper emotional connection to the cause.

The campaign continued online, with a website designed to immerse visitors in the world of Alzheimer’s patients. Here, users could read real stories from families affected by the disease, exploring the personal struggles and intimate moments often hidden from public view. I added an interactive element where text on the site fades away after moments of inactivity, representing the mental fog experienced by patients. Additionally, the website played the favorite songs of patients while users navigated it, showing how music remains a powerful connection for those losing other memories. My aim was to create not just an informational platform but an emotional journey that resonated with the user.

I created symbolic items—T-shirts, caps, and mugs—that reflect the everyday struggles Alzheimer’s patients face, such as remembering a favorite flower or understanding the need for a cup to make coffee. These products aim not only to raise funds but to highlight the often unnoticed challenges of the disease. I then expanded on this concept with an agenda and notebook, designed to fade over time, symbolizing the gradual loss of memory. The centerpiece of the campaign is the «14 Stories» booklet, which shares real-life accounts of Alzheimer’s sufferers and their families, including my own grandmother’s story.

This project has personal meaning for me, as my grandmother suffers from Alzheimer’s. Through my relationship with her, I’ve seen firsthand how the disease strips away so much more than memory. Designing this campaign felt like my way of contributing to a cause that affects so many. It allowed me to share my own experience, while giving others a chance to empathize with patients and support research. It’s been my way of offering something meaningful to help raise awareness and bring understanding to a disease that affects millions of lives.

Laus Bronze – ADG FAD ⊕

Graphic Design and Art Direction – Students category.

Master Project

[ IDEP Barcelona ]

Michel Paris

Iván Cortés

Conception and Graphic Design & Art Direction